INSPIRATION
FINAL DESIGN
Along with some light tees, we had to create pairs of socks that would appeal to our quirky consumer base. I had to ideate 2-word summer phrases that were eye-catching and relatable to pair with socks. I also created the OFFLINE icon socks for our Fall 'Ballerina-Core' collection, which targeted a more minimalist consumer.
Product in use: Online, In-Store, and styled with the entire collection on Aerie's Instagram!
